Mayo Clinic Platform
For Mayo Clinic’s B2B brand, Mayo Clinic Platform, I served as the creative director, lead strategist, and occasional writer for their go-to-market campaigns and content development. We developed a creative concept for the brand centered around the simple and powerful idea that all scientific and medical innovation started as a “What if?”
With this concept in hand, the possibilities for future care through Mayo Clinic took shape in beautiful ways. Below are a few examples.